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Ways to integrate WordPress and Salesforce

May 13th, 2010

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With the ever growing demand for optimization of Salesforce, companies are constantly looking at new and innovative ways of reaching to their customers. WordPress has very well gauged this rising demand and has decided to foray into this domain. WordPress, which is primarily a lead generation tool, entered into the CMS services space by launching WordPress 3.0. WordPress will no longer be just a blogging service provider but will enable companies to integrate Salesforce with WordPress and help expand their reach to the customers.

There has been a steady increase in demand for these services, as a lot of small, medium as well as large enterprises have realized the value of CMS services and its ability to help them connect with their customers. Most of these companies are already using WordPress for blogging purposes and now by integrating this with Salesforce, they look to make optimum use of the Web 2.0 in reaching to their customers and other stakeholders.

Users of Salesforce can now integrate with WordPress blogs by using chatter and this will enable them in integrating leads from company’s corporate presentations. It is very simple to integrate WordPress with Salesforce and mentioned below are the steps to do it:

1. Install WordPress to the lead plugin and once the plugin is activated type your Salesforce ID and then configure the from fields

2. Drag the widget and drop it in the WordPress sidebar

3. When the widget goes live, queries and contacts coming through this form get transferred directly to your Salesforce account

With this addition WordPress will definitely play a big role in helping organizations optimize their businesses.

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